Clinical Expertise Meets
Cultural Competency
Felly Skincare was born from a simple truth: melanin-rich skin deserves skincare formulated with both scientific rigor and cultural understanding.
FeliciaPAUK
Founder & Formulator
FeliciaPAUK
Physician Associate in General Practice Surgery
FeliciaPAUK is a UK-based Biomedical Scientist and Physician Associate in General Practice Surgery with a postgraduate diploma in Clinical Dermatology. With years of experience treating diverse skin types in clinical settings, she recognized a critical gap in the skincare market.
As a Nigerian-British woman, FeliciaPAUK experienced firsthand the frustration of finding effective skincare products that truly understood melanin-rich skin. Most brands either ignored the unique concerns of skin of colour or relied on outdated, one-size-fits-all formulations.
Drawing on her clinical training and personal experience, FeliciaPAUK created Felly Skincare—a line of COSMOS-certified natural products specifically formulated to address the needs of melanin-rich skin, from hyperpigmentation to barrier repair to anti-aging.
Physician Associate
General Practice Surgery
PG Diploma
Clinical Dermatology
WHO Health Influencer
Global Health
FIDES Member
Professional Body
FRSPH
Royal Society Public Health
IDS Member
International Dermoscopy Society
Biomedical Scientist
Laboratory Science
Our Philosophy
Three core principles guide everything we create
Clinical Excellence
Every formulation is grounded in dermatological science and clinical evidence. We use proven active ingredients at effective concentrations.
Cultural Competency
We understand the unique concerns of melanin-rich skin—from post-inflammatory hyperpigmentation to keloid scarring to specific aging patterns.
Natural Integrity
All products are COSMOS certified, containing 99-100% natural origin ingredients. Effective doesn't have to mean synthetic.
The Gold Standard in Natural & Organic Cosmetics
COSMOS is the internationally recognized standard for natural and organic cosmetics. It ensures that our products meet the highest standards of environmental sustainability, ingredient safety, and manufacturing practices.
99-100% Natural Origin Ingredients
Derived from plants, minerals, and water
Environmentally Responsible
Sustainable sourcing and biodegradable formulas
No Harmful Chemicals
Free from parabens, phthalates, synthetic fragrances
COSMOS
Certified Natural
Our Commitment to You
What you can expect from every Felly Skincare product
Clinically Formulated
With dermatologist collaboration
COSMOS Certified
99-100% natural ingredients
For Melanin-Rich Skin
Addresses unique concerns
Affordable Luxury
£15-£50 per product
Cruelty-Free
Never tested on animals
Sustainable
Eco-friendly packaging
Transparent
Full ingredient disclosure
Results-Driven
Visible improvement in 8-12 weeks